Active lifestyle photographer Martin Sundberg is on the move. Whether chasing the morning light, camera in hand, or hiking with the fam in the PNW, he puts the action in Action Photographer. Martin's brand embodies motion with a clean, bold mark. The top and bottom of the "S" provide a sense of movement away from the center while flowing seamlessly between the three pieces. This sense of motion continues with a playful pattern and a promotional book of seasonal updated projects.