Jonathan Chapman Photography
Photographer Jonathan Chapman entered a new stage in his career and wanted to establish himself as a vital member within the photographic and advertising communities. To showcase his work, we created strong branding meant to accessorize and enhance Jonathan’s unique photographic style. Warm color palettes echo Jonathan’s frequent use of rich colors while generous white space, framing and clean caption-like typography balance the large images. A dedicated page in the site contains Jonathan’s Photo Feature, an outlet for creativity, experimentation and storytelling that demonstrates photography’s ability to enhance multimedia.
Cortez Brothers
Representing a premium group of Latin film and commercial directors for a U.S. market, The Cortez Brothers’ Brand is visually arresting, modern and bold. Its iconic logo, two human forms evolving from one, signifies a shared history as well as the union of modern Latin cultures. Dark and moody, the website uses large-scale urban Latin city images to frame the directors’ work with cinematic drama. Rapidly loading reels anchor site and provide simple navigation such as chapter markers to enhance user control. In addition, a dynamic directors list showcases the work through unexpected animated reel snapshots.
Domain Architecture & Design
In the redesign of the Domain Architecture website, we created a forward thinking yet simple site to highlight Domain’s strong design sensibilities and innovative architectural philosophies. Graphic yet accessible, this extensive portfolio uses large-scale photography and intuitive navigation to bring the work and the content into sharp focus. Modern typography and clean lines define the space while a dynamically updateable news/press section and homepage image array keep the content fresh. To enhance the website’s function as the main marketing tool, we created relevant, content-rich email blasts to establish Domain as a leader and source of inspiration within the community.
Shaun White on Target.com
Building excitement around Target’s relationship with professional snowboarder/skateboarder Shaun White and his adventurous lifestyle, this website is Target’s home for Shaun. Appealing to the youth market and taking cues from Shaun’s outgoing and slightly off-the-wall personality, this site uses large-scale images mixed with rough textures and quirky hand-drawn characters. A video player that houses weekly web videos of Shaun and his family keeps content fresh and the experience unique.
Atomic Playpen
Combining geometric shapes, scientific themes, bright colors and the intrigue of space travel, we represented this interactive agency’s sensibilities as forward thinking, design-powered and tech savvy. Trend and technology-driven illustrations rotate into the background at random, creating a vivid, blog-like personality that offers users a fresh, unique experience with every visit.
Fusion LifeSpa
Compelling, sophisticated and organic: Branding for Fusion LifeSpa, an upscale holistic spa, required a modern aesthetic that spoke to ancient traditions. Balancing the logo’s clean presentation with rough texture and using rich woodgrain, earth tones, detailed pattern work and holistic imagery to add depth and visual interest, we created a brand that reflects Fusion LifeSpa’s philosophy of natural wellness, relaxation and harmony.
Victionary Tattoo Icons
The third book in Victionary (tongue-in-cheek) Design for Kids series is an ingenious mix of the art of tattoo and contemporary graphic design. As contributors, we were asked to illustrate a set of custom tattoos and corresponding art incorporating those tattoos. For our part in the collaboration, we modernized classic tattoo elements with crisp lines and bold shapes to evoke feminine strength. To enhance the overall concept, select artwork was reproduced as temporary tattoos included with the book.
Chad Holder Photography
This unconventional and minimalist site mirrors the beauty and style of Chad Holder’s photography. Inspired by the way Chad interprets architecture, the site explores online space by allowing the user to zoom in and out of the grid as they navigate and customize their own interactive presentation. Airy, intuitive and playful, the experience is ultimately practical, drawing users into a closer relationship with the photographer and his art.
Freestyle Livin’
A direct result of Kickflip Livin’s popularity, Freestyle Livin’ was the day-to-day blog following Shaun White at the 9th annual Winter X-Games in Aspen, Colorado. Elaborating on Target’s exhilarating relationship with Shaun, a behind-the-scenes experience gives the user access to the Target chalet (where Shaun stayed with his family), the town of Aspen, the mountain where Shaun competed and another series of quirky web videos. Shadowing Shaun at the games, we documented the scene with daily image and copy updates to each section, keeping users riveted by fresh, fun content during the Games.
Target on MySpace
Strengthening Target’s brand loyalty through social networking, this website is a hub for the best things on MySpace. Showcasing the most of-the-moment bands, fashion and merchandise, this site uses playful illustrations, a modern color palette, fun patterns, and an intuitive layout to embody the Target aesthetic while cross-promoting the latest goods available at Target and Target.com.
Redesign Your School
The Redesign Your School contest asked high school students how they would improve their schools, share knowledge and revolutionize the way their generation learns. As both a promotional tool and information guide for the competition, this website uses exploratory navigation and energetic interactive scenes to pose challenging questions and offer helpful tools. Whimsical custom illustrations by acclaimed artist Serge Seidlitz augment the overall theme of immersive creativity.
Unfolding Forms
As a collaborative model, Unfolding Forms documents the human story online, captivating visitors through deliberate and gripping interaction, audio, photography, motion and graphics. We developed this concept on a trip to northern Minnesota, recording and sharing the quirky subculture of the ice fisherman. Large-scale images and ambient sound let the user define the experience while short, inviting vignettes tell tales of the ones that got away.
Kiddieup Travel
Jenny Shears created Kiddieup Travel for families with a sense of adventure, offering vacation ideas, destination reviews and travel tips—all from a family-friendly perspective. Inspired by vintage travel labels and pilot wings, the logo conveys family fun and exploration while the bold color palette creates a strong visual identity. In addition, custom patterns and iconic vacation illustrations establish a look that is modular, whimsical and positioned for growth. A custom online blog allows for easy in-house updates while special search functionality lets parents search for vacations by location, activity and price. With the blog scene growing rapidly, the Kiddieup Travel identity has helped position Jenny in the community and establish her credibility as an expert in family fun vacationing.