Up & Up

Cute characters grace the redesign of Target's new up & up packaging for kids.


UpUp 1 Bathwash
Upup Vitamin Bear
Upup Vitamin Monkey

The redesign of Target's house brand, up & up, focused on a clean and graphic approach. Eight Hour Day worked with Target's In-House studio to create character illustrations for a number of products made for kids, including body wash, multivitamins, mouth rinse and sun care. Matching the new packaging, the illustrations focused on a simple, playful geometry and bold colors.