Target Lights

Lighting up the Minneapolis skyline.

Iconography, Illustration

TargetLights 2 Sledding

Eight Hour Day worked with Target's in-house animation department to create four scenes — one for each season — to play atop the company’s downtown Minneapolis headquarters. The building features one of the largest LED displays in the Midwest and is a focal point in the Minneapolis skyline. Each season animates through a handful of graphic and bold scenes, celebrating those specific times of year.

TargetLights 4 Spring
TargetLights 5 Kites
TargetLights 7 Fish
TargetLights 8 IceCream
TargetLights 9 Image