SACD

Bahrain-based interior designer Sonia Ashour positions her firm as a curator of Islamic culture.

Branding, Design

SACD 3 emboss

SACD has designed an array of embassies and businesses around the world; the studio is renowned for its knowledge and application of Islamic history, art, design and modern culture. At the heart of this brand stands a lovely Arabic statement: “Here are my roots … here is my language.” It is paired with decorative "stars,” each symbolizing an area of of the firm’s expertise. The main star is comprised of girih tiles, a set of five shapes used in the creation of complex decorative tiling patterns in Islamic architecture.

SACD 5 Poster
SACD 7 BC Cards
SACD 6 ID Cards Bigger