Post Consumer Brands

“Making better happen” with a colorful refresh of the cereal brand.

Branding, Design, Iconography

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When Post Foods and MOM Brands came together in 2015 to form Post Consumer Brands they wanted to refresh their look, reflecting the company’s passion and energy. A mélange of iconography, patterns and photography were brought together to visually represent the essence of their history, optimism and an overall goal of “Making Better Happen”—both internally as well as for the consumer. A toolkit was designed as the base for the brand, focused on bold simplicity and playful personality.

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