Bienville

The first commission of the American Design and Master-Craft initiative (ADMCi)
and the motorcycle project of a lifetime.

Branding, Design

Bienville 4 Poster

The first commission of the ADMCi went to J.T. Nesbitt of Bienville Studios for the Bienville Legacy Motorcycle project. Both the rebrand of the studio and the commission itself reflected deep New Orleans roots, full of elements that hold symbolic meaning for the city and state of Louisiana. The script, created by Erik Marinovich, is based on the signature of Jean-Baptiste Le Moyne, Sieur de Bienville, the first governor of Louisiana and Father of New Orleans.

Bienville 3 JT
Bienville 6 Commission