The ADMCi brand is about craft and connection. Its mark and patterns borrow inspiration from the clean lines and geometric arrangements of the glasswork and inlays that are the hallmark of the Arts and Crafts movement—which, like ADMCi, advocated for the reform of traditional craftsmanship in an industrialized world. The dot of the “i” within the logomark is used throughout the pattern to represent the brand’s organic connection of people, ideas and support. Large photographic crops convey the idea of curation, keeping the viewer’s focus on the object and the art. The result is a bold modern brand for an organization worthy of the artisans it supports.